I quietly filled my online shop today with this and lots of other goodies. I say quietly because I’m not a big fan of the scarcity mindset… the big buildup to the “online shop update”, where people have to make an instant decision and click the add to cart button before someone else does. I personally like to have a little bit more time to think about my purchase.

There has been a bit of a change in the past couple of years with e-commerce since Amazon has taken over the online shopping market. Free shipping is something that many shoppers are getting used to… but do we ever question this? Being the ever so practical person that I am, I have always questioned it. I always thought, well obviously they are raising the price in order to give free shipping.